Laura Koetzle

Forrester

Vice President, Research Director

C.V. - Laura is vice president and research director of Forrester's Computing Infrastructures and Security group. Her primary areas of research include IT security and systems management. She also maintains research interests in enterprise application integration (EAI), Java 2 technologies, and software development methodologies.

She works with Forrester's clients to solve technical, strategic, and organizational IT security and systems management problems. She has redesigned network topologies, helped choose and implement systems management tools, created new IT security incident response procedures, and reorganized IT security and systems management groups.

Laura's work has enjoyed wide exposure in the media, including The New York Times, The Wall Street Journal, Business Week, and The Economist. Laura has also appeared on CNN, CNBC, CBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for eCommerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura holds an A.B. in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.
 

Abstract - ORGANIC IT CAN DELIVER BIG IT COST SAVINGS — AND BUSINESS GAINS
In April 2002,Forrester introduced Organic IT. We predicted that Organic IT would be the third major revolution in data center architecture, after the mainframe and client/ server.1 Since then, eight major vendors — CA, Dell, EMC, HP, IBM, Microsoft, Sun, and VERITAS — have announced initiatives under various names that aim at Organic IT and more, along with countless smaller vendors.

Why should firms care? Because the Organic IT revolution in data center architecture addresses IT ’s three fundamental problems — wasteful technology, laborious processes, and rigid business capabilities by:

Retrofitting and evolving existing technology. Organic IT is not a rip and replace revolution that requires ignoring or discarding existing assets. The technologies are extensions of today ’s distributed systems and often can be retrofitted to leading.

Offering immediate big savings — with more to come over the rest of the decade. In Forrester ’s experience, most large firms find that they can achieve seven-figure savings within a year or two with emerging Organic IT technologies. Some firms find the savings in software and servers, others in storage, networks, or systems management.

These are real cash savings from avoiding new technology buys or staff hires not ephemeral savings from faster results. And there ’s more coming: New Organic IT technologies and improvements will drive increased savings through at least 2010.

Helping all firms whether they keep IT in-house or outsource. Organic IT data center architecture will benefit firms that outsource, too. It will enable outsourcers to offer lower costs and faster response times to customers, especially those that demand an early share of the benefits from this emerging technology.

Enabling firms to move to a leaner, faster business strategy: Organic Business.
Organic IT also helps IT accelerate the response to new business needs because it makes it much easier to update software and reconfigure data center assets. At first, this will result in faster company mergers and quicker responses to competitive threats. But Forrester believes that ultimately, Organic IT will open the door for a new business strategy — Organic Business — that helps firms to interconnect their business processes with suppliers, partners, and customers.

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